On Zillow’s real estate blog, the poll question each week finds at least one of the people who chose it: “Are the houses in your neighborhood things you hate?”
In the first year of Zillow Live, our conversational blog series, the company has created a new image for real estate that resonates with readers, connecting them to a community of people who, in the zeitgeist of Millenials, personify the new American dream: Buy a house, then stay at home to raise the kids, eat breakfast in bed, and care for them, with no hefty mortgage payments to worry about.
Even Kate Casey, the chief operating officer of Seattle-based Zillow Group, formerly known as Trulia, seems in awe of how the company has forged such a link. “There are so many components of a great local place,” she said in an interview. “Zillow is just one player. Some have a larger impact. We are an area that has the largest impact of anything we do.”
And it’s a place where you can also meet a fellow Realtor, as Doody Chase, a 33-year-old realtor in Northern California, is as amped as anyone to be featured as part of Zillow Live. (Chase is so relatable: She shows up at an early afternoon podcast, “Startup,” so confident she can give this pitch on a brand-new product, Spindle.)
Chase, who has been on Zillow Live since 2015, said she often gets recognized for her appearance in the live videos — and now she gets even more emails from people asking her about the properties she liked in her local area.
“It used to be that if I couldn’t talk on camera, or was stuck somewhere, I was just like, ‘Oh, sorry, sorry, it’s kind of busy today,’” she told Business Insider, which named her one of its 50 New Fortunes for 2018. “But now I do [Zillow Live] all the time, so I can actually talk about it.”
And ask. And answer.